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Author Jon Lay and Zsolt Kocsmarszky

1 article

Jon and Zsolt are shipmates at Hanno, a remote product design and UX team.

Jon is a Londoner who’s based in Asia. As the founder of Hanno, he spends his time supporting the rest of the team on project strategy, front-end development and UX design, as well as writing regularly.
Follow Jon on Twitter.

Zsolt is a Hungarian UX designer and entrepreneur living in Budapest. His previous experiences working with early-stage startups inspired him to write the Lean Validation Playbook and his goal is to help startup founders build better businesses with reduced risk.
Follow Zsolt on Twitter.

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Jon Lay and Zsolt Kocsmarszky wrote

A Lean Approach To Product Validation

Many of your great ideas will fail early in the process. Finding out that the problem you’re trying to solve is simply not a problem that users are really bothered by is incredibly common. But with perseverance and iteration, you’ll eventually come up with a product idea that validates. The goal throughout the process of lean validation is to delay the expensive and time-consuming work of coding as late as possible in the process. It’s the best way to keep yourself focused, to minimize costs and to maximize your chance of a successful launch. Read more…