Josh is principal at Planetary, a design and development agency based out of Brooklyn, New York. He is currently running a project called OneHour.me, providing product strategy consulting for startups by the hour.
The best thing any designer can do is to collect feedback from real users. Recently, Joshua Gross had an opportunity to experience thiswhen iterating on HelloSign. Thanks to testing, the app went from four stars to a solid five stars after a redesign. You’ll look at how the app started, how they ran the tests and how the product ended up with five stars.
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