Matt Ward is a physical product entrepreneur and crowdfunding expert behind Art of the Kickstart, a podcast and blog on all things crowdfunding. While traveling the world he coaches crowdfunding campaigns, private labels products and is working on his own Kickstarter, Shido Stand - the first laptop case and stand desk in one.
It’s no secret that the crowdfunding industry is booming. It seems like every day you hear about an exciting new startup crushing their campaign goals and launching their company via Kickstarter or Indiegogo. Up to this point most software startups have failed to take advantage of this growing movement. In this article Matt Ward will cover the highs and lows of app-based crowdfunding, the purpose being to shed light on common software flaws seen in crowdfunding to ideally help your campaigns prosper. And whether you choose to use crowdfunding to jump-start your startup or not, many of the following concepts go well beyond initial launch-stage success.
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