Theresa Neil is an internationally recognized UX designer, author and speaker. Her most recent book is the second edition of the Mobile Design Pattern Gallery, O’Reilly Media 2014. Theresa and her team are currently working on a series of sensor based apps. Rich Malley is a freelance interactive writer, humorist and musician living in Austin, TX. A creator of online content for over 15 years, he has been a tireless advocate for users through his work. His client practice focuses on collaborating with UX designers to develop great experiences that meld quality design with smarter semiotics.
Users skip or otherwise ignore dialogs, tours, video demos and transparencies. At best, users find them a minor inconvenience. At worst, the patterns significantly aggravate new users who are trying to get into the app. In this article, Theresa Neil and Rick Malley will look at why many common tutorial patterns are ineffective and how you can leverage game design principles to increase user engagement.
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After taking a look at Craigslist mobile, it became obvious we could all benefit from some best practices around mobile search, sort and filter UI design. In this article Theresa Neil and Rich Malley explore a dozen different ways to surface and refine the data your customers want.
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