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Author Zoltan Kollin

1 article

Zoltan is a UX designer, mentor and speaker living in Budapest. He’s working as design manager at IBM Budapest Lab, where he leads an amazing design team building products at the intersection of video and AI. He’s also co-organizer of Amuse UX Conference and instructor of various UX courses in Hungary. He shares his thoughts about UX on Medium and on UX Myths.

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Zoltan Kollin wrote

Designing Friction For A Better User Experience

In experience design, friction is the newsletter signup overlay covering the actual content, the difficult wording on a landing page, or the needless optional questions in a checkout flow.  It’s usually the opposite of being intuitive or effortless. However, that doesn’t mean that it’s always bad for the users. In this article, Zoltan Kollin will show you when and how friction can be an efficient tool to actually design better experiences. Read more…