The performance and effectiveness of internal marketing campaigns should be assessed, as this is one of the most powerful instruments for generating more leads, more conversions and more revenue on your website. In many cases, web analysts use Google Analytics’ UTM campaign parameters to track internal advertising. The problem is that UTM parameters are intended to be used in external campaigns. Unfortunately, they are not suitable for tracking internal campaigns. In this article, Christian Ebernickel will explain why you would corrupt your Google Analytics data when using UTM parameters for internal tracking purposes, as well as presenting the solution and including a precise description of all the necessary steps.
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Vitaly Friedman believes that blocking loyal readership isn’t a reasonable option for any website. Relying on donations for an “ad-free experience” is unlikely to work either. Publishers should figure out a way to initiate an honest, direct conversation with their readers and find a respectful and profitable way of dealing with the ad revenue gap. Fighting against ad-blocking extensions is a fight against windmills. Ad-blockers have the upper hand, and while advertising will evolve, and it will become less disturbing and annoying, it remains to see if the trust users lost in traditional display advertising can be regained.
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Why should you care about who’s using a mobile device and who’s not? Because people often behave differently when browsing on a phone versus a desktop. Costs can vary widely by device and visits from mobile might provide more or less value to a particular advertiser. Also, you might want to drive mobile users to different pages than desktop users. So, how do you build a campaign that targets only mobile devices via AdWords? The short answer is you can’t. However, a number of workarounds are available. First, let’s look at a couple of AdWords features that focus spending on mobile: bid modifiers and mobile-preferred ads.
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The relationship between the media and marketeers is the greatest sham marriage of all time: convenience, rarely love. We need each other. Writers need to be paid, and people making products need to be paid too. That being said, the journalism profession has been somewhat eager to hand a lot of control of their content to advertisers for some time now.
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I’ll start this article with a positive statement: Most people frequenting the web design community (whether they are casual readers or regular design bloggers doing research) understand that nothing is truly free (not even content), and appreciate the fact that many blogs, design resources, and tech news sites rely on advertising to keep them afloat.
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With advertising, a curious thing happens: most people want its benefits but are rarely willing to put up with its hassles. Those who run websites and applications have enough on their plates without having to worry about handling transactions, putting banners across their website or hearing requests from advertisers. Moreover, users have little to no interest in even looking at advertisements that flank a website’s content, some going so far as to block ads before they’re delivered. So, what’s a website owner to do?
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Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Why are banner ads so popular? They are a cost-effective way to allow advertisers to attractively display their products and services online across an array of websites. Additionally, banner ads allow for increased brand recognition and ad targeting.
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It’s important to promote your design business. This is especially true when economic times are challenging, you’ve got news to announce, or you’re simply hungry for growth. Many forms of promotion are available to the modern designer – with banner ads and Google AdWords among the most popular. In this digital age, it’s easy for web and graphic designers to overlook one of the most effective and fun forms of promotion: the mail campaign. In an era when people are accustomed to communicating electronically, the value and meaning of something you can hold in your hands is greater than ever before.
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Upon first thinking about it, the idea of selling advertising on a website or blog with limited traffic seems a bit daft. After all, aren’t most advertisers interested in putting their product in front of the highest number of eyeballs possible? Approaching them with piddly visitor numbers seems like a surefire way to end up in the deleted folder. But though it may feel like putting the cart before the horse, there are many good reasons and ways to sell ad space on low-traffic websites.
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Companies spend thousands upon thousands of dollars every year in advertisement. Some companies even spend millions of dollars. Print advertisements take up a large portion of those advertising dollars.
There are different types of advertising techniques that these companies use in their campaigns. One such technique is to use a series of advertisements to promote a particular product or brand. Today, we will look at 10 clever and effective series of advertisements as well as the reason why I chose to include each of them.
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