Business acquisitions are common but often shrouded in mystery because they happen behind closed doors. In this article, Yaakov details the story of his company and the journey it took him on, shedding light on the process of selling a business and what he learned from the experience.
Read more…
Free-tier pricing is a common marketing strategy. “Free” gets people in the door and allows them to settle in and see how things work. But, as Juan Diego Rodriguez explains, the practice of free tiers is often conflated with free trials. And while the distinction may be nuanced, the consequences of sunsetting free-tier pricing may be huge.
Read more…
Marketing is not about guessing what your customers want; it’s about finding it yourself and offering them that one thing they need. Sometimes, you simply want to know what makes your page great in terms of design, layout and content structure. Unlike Google Analytics, which works with numbers and statistics, the heatmaps show you the exact spots that receive the most engagement on a given page. In this article, Adelina Țucă will show you why they’re so efficient for your marketing goals and how they can be integrated with your WordPress site. Knowing what your users’ actions are when they land on your web pages could be something truly fascinating, and you can learn a lot from it.
Read more…
Emails have transformed from being an ordinary text-based personal communication tool into a future-proof marketing channel. How can we create email marketing campaigns that convert? Well, one of the most important things to keep in mind is to create a good user experience so that subscribers look forward to receiving your emails. In this article, Jaymin Bhuptani will show you the best practices to follow for all email clients, as well as advanced techniques you can include for email clients that support interactive elements.
Read more…
Content marketing is the practice of creating a piece of content. This piece of content is generally free, though it may be hidden behind a simple email/lead-capture form, and it usually is meant to be found through search or through free/low-budget distribution methods It is tough, but with the right WP plugins, you can turn your website into a content marketing machine, one that actually performs for your business. Here are some stellar plugins that will ensure your efforts aren’t falling short.
Read more…
Success means many things to many people. However you choose to define success, it will require other people’s cooperation. It will involve landing the right job, winning the right kind of work and being able to charge enough money for your services. It would be great if that were all defined by the quality of your work, but it’s not. There is another factor at play here; your reputation. Think of reputation as a currency. A currency that you can spend to advance your career, win new clients or ensure projects run that little bit easier. It a currency that you can spend to achieve your version of success. People should respect ability, not reputation. But most clients don’t know what good looks like and so have to fall back on how other people talk about you.
Read more…
The performance and effectiveness of internal marketing campaigns should be assessed, as this is one of the most powerful instruments for generating more leads, more conversions and more revenue on your website. In many cases, web analysts use Google Analytics’ UTM campaign parameters to track internal advertising. The problem is that UTM parameters are intended to be used in external campaigns. Unfortunately, they are not suitable for tracking internal campaigns. In this article, Christian Ebernickel will explain why you would corrupt your Google Analytics data when using UTM parameters for internal tracking purposes, as well as presenting the solution and including a precise description of all the necessary steps.
Read more…
Lyndon Cerejo spoke with Amit Murumkar about his journey with Canvsly over the past three and a half years. Canvsly helps parents capture and store their children’s artwork for posterity. Amit independently funded the iOS app for two years until it became self-sustaining, and he experimented with different monetization strategies until settling on revenue-sharing from services. The conversation excerpts that follow highlight ten lessons for first-time app entrepreneurs, which I hope will be helpful for readers who are considering a similar journey.
Read more…
The time, effort and money invested in designing better user experiences, more beautiful branding, and innovative advertising creates stronger, successful companies. Designers can become founders by implementing the three key simple phases of ideation, validation and iteration. Yes, there are other factors to making this process successful. However, the path should start with designers. Regardless of space, time and budget, the future of design founderism can be better realized with disruptive educational practices and open source collaboration, which nurtures more innovative designers and, in turn, results in more innovative companies.
Read more…
In this article, Anya Pratskevich will share some ideas about app page design. She’ll also argue that dropping your assumptions and testing is the only way to find content that not only looks and reads great, but also helps your bottom line. The reality is that nobody knows for sure how to design for maximum conversion. What worked in one project will not necessarily work in another. What you can do is test everything: whether it is a different background color for each screenshot (worked in our case) or simply rearranging your current visuals on the page. Design optimization is a dicey game, so roll with it and have fun testing.
Read more…
