Loading experience is crucial to the user’s first impression and overall usability, so Google defined Largest Contentful Paint (LCP) metric to measure how quickly the main content loads and is displayed to the user. This new attribute will enable us to fine-tune relative resource priority, improve LCP performance, deprioritize JavaScript fetch calls, and much more. Let’s check out fetchpriority and explore some potential use cases.
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In this article, we’ll look specifically at what we can do to reduce the impact of social media embeds and social sharing widgets — or even some strategies to avoid them altogether. While the spotlight is on reducing the environmental impact, many of these tips will be great for performance too.
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If we want to make our websites successful, we need to pay special attention to two concerns: design and speed. In both accounts, Cloudinary can help us out. In this article, Leonardo Losoviz explains how Cloudinary’s integration can be used with WordPress to produce and deliver optimal digital experiences.
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In this article, we’ll highlight how modern image formats (AVIF or WebP) can improve compression by up to 50% and deliver better quality per-byte while still looking visually appealing. We’ll compare what’s possible at high-quality, low-quality and file-size targets.
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Websites, unfortunately, aren’t as environmentally friendly as we might like them to be. In this article, Berwyn Powell takes a look at his experience in trying to make websites better for the environment. Hopefully, this will give you some ideas for things to try on your own websites. It can be quite disheartening to run a page through the Website Carbon Calculator and be told that it could be emitting hundreds of kilograms of CO2 a year. Fortunately, the sheer size of the web can amplify positive changes as well as negative ones, and even small improvements soon add up on websites with thousands of visitors a week.
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Getting a good performance score from Google is hard for any website — but doing so for an online store is even harder. We achieved green scores — even several for mobile. Every front-end developer is chasing the same holy grail of performance: green scores in Google Page Speed. In this article, Jennifer Brehm is going to highlight some of the work she did and how her team was able to achieve their speed.
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Google’s “Page Experience Update” will start rolling out in June. At first, sites that meet Core Web Vitals thresholds will have a minor ranking advantage in mobile search for all browsers. Search is important to any business, and this is the story of how Beau Hartshorne and his team at Instant Domain Search improved their Core Web Vitals scores. Plus, an open-source tool they’ve built along the way.
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Since its early days, JavaScript programs have grown in complexity and the number of tasks they perform. The need to compartmentalize such tasks into closed scopes of execution became apparent. “Tree-shaking” is a must-have performance optimization when bundling JavaScript. In this article, we dive deeper on how exactly it works and how specs and practice intertwine to make bundles leaner and more performant. Plus, you’ll get a tree-shaking checklist to use for your projects.
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How are Core Web Vitals measured? How do you know your fixes have had the desired effect and when will you see the results in Google Search Console? Let’s figure it out! In this post, Barry Pollard is going to attempt to explain a bit more about what’s going on here and explain some of the nuances and misunderstandings of these tools.
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Adding video to your application can increase customer engagement and satisfaction. But the exact opposite can occur when there are issues with the video playback: video stalls are frustrating and drive customers away. In this article, Doug Sillars will walk you through the steps to optimize the video on your website to ensure fast playback and reduce stalls.
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