It’s important to understand that all decisions involve emotions. In this article, Susan Weinschenk explains how you can make your users feel confident of their decisions and why it’s a bad idea to provide more than four options to choose from. For example, if someone is making a habit-based decision, do not give them a lot of information, and always limit the number of choices people have to make to one, two or three. If you provide too many choices then people likely won’t choose at all.
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Building websites is hard. Being user-focussed, having a progressive enhancement mindset, and thinking things through from the beginning can have a real impact on both the speed and quality of delivery. In this article, Shane Hudson is going to explore building a text box, in an exaggeration of situations many of us often find ourselves in. Hopefully, by the end of this article, you can all feel more emphatic to how the journey from start to finish is rarely linear.
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The 2017 holiday season proved — once again — that e-commerce has become a major part of consumers’ shopping habits. This guide will take a closer look at the role mobile websites played in sales from that time period and how to use that data to prepare your website for the 2018 holiday season. Suzanne Scacca is going to give you a quick rundown of what happened during the 2017 holiday sales season and, in particular, what role mobile played in it.
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In order for a product to succeed, designers should know their competition and collect as much data as possible. This data helps to create a solid product that users will actually want to use, rather than a product we want or imagine. Competitive analysis is one of the ways to get this data and to create a user-friendly product. No prior knowledge of the topic is needed because in this article, Mayur Kshirsagar will be explaining what the term means and how to perform a competitive analysis as you go.
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Onboarding is a real challenge as it can be complex, involving the user entering personal information. In this three-part series, Joe Leech outlines the three phases of the product lifecycle, the future for UX, and the skills and approach you’ll need to design modern digital products. Let’s take a closer look at how we can help users to sign up, onboard, and pay for your product.
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Do you know what a froto is? Do you know how you can get users to evaluate your product? Due to their technical skills, creativity and deep understanding of user needs, UXers are in a perfect position to apply marketing, SEO and growth-hacking tools and processes to their work.For focused UX efforts, it’s all about knowing user outcomes at each stage of their journey. In this first part of an upcoming series, Joe Leech will help you in understanding and mapping the problems users have and which solutions they need.
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Persuasion is all around us, in our everyday lives. As designers, we can use ethical persuasive design methods to get users to take some action. With plenty of persuasive methods available, we have to be selective about what we use. The key to persuading your users is to keep it simple: using focused persuasive techniques and tactics that will work for your users. In this article, Lyndon Cerejo will show you everything you need to know about persuasion.
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Most web professionals like to see their influence felt in web design projects as early as possible, in order to make sure what they have to say gets heard. Let’s go through each aspect of the design process, talking about SEO questions along the way.
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How well do you really know your users? Well, not only do you need to understand what triggers them, but also find ways how to design for persuasion. As much as we would like to think that our users are like us, they are not. Anyone involved in the creation of a product or an interactive experience, is not a typical user. In this article, Lyndon Cerejo will look at how going below the surface during user research helps us really understand what triggers our users, and how those deeper insights will help us design for persuasion.
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Thousands of companies worldwide are struggling each day to gain more market share and to win over new consumers. To succeed in the modern market, companies need to do more than produce an excellent product or provide reliable service: They need to turn their faithful users into advocates. In this article, Nick Babich will show you how, by discussing who are product advocates, actionable ways to turn your customers into brand advocates, and what to consider when creating a strategy for advocacy.
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